Interview with Mr.Sabyasachi Behera, Director, Aaditya Kraft & Papers Pvt. Ltd.
Aaditya Kraft & Papers Pvt. Ltd. provides reliable, high-quality paper for packaging and printing, built on quality, Innovation, and eco-friendly manufacturing. Our products are trusted for strength and performance.
Paper Desk : What prompted the founding of Aaditya Kraft & Papers Pvt. Ltd. , and what is the core inspiration behind the brand?
Sabyasachi Behera : Aaditya Kraft & Papers Pvt. Ltd. was founded with a clear purpose, to deliver reliable, high-quality paper solutions that meet the growing needs of packaging and printing industries. The core inspiration behind the brand is our commitment to consistent quality, customer-focused innovation, and environmentally responsible manufacturing. Our journey began with a vision to create a paper brand that customers can trust for strength, performance, and long-term value.
PD : How did the founders translate their vision into operational reality in the early days?
SB : In the early days, we translated our vision into reality by focusing on strong fundamentals, investing in the right machinery with continuous improvisation & investment, building a skilled team, and establishing strict quality controls. We worked closely with customers to understand their needs and adapted our production processes accordingly. This practical, hands-on approach helped us build a stable manufacturing foundation and a reputation for reliability in a very short time.
PD : Can you share a milestone from the early years that solidified the company’s direction and inspiration?
SB : One key milestone that shaped our direction was when we secured our first major repeat customer within the first few years. Their confidence in our quality and consistency validated our approach and reinforced our commitment to maintaining high standards. It proved that our focus on reliability, customization, and customer trust was the right path, and it became a strong motivation to scale our capabilities further.
PD : What are the main product lines that Aaditya Kraft & Papers Pvt. Ltd. currently offers, and how have they evolved over time?
SB : Aaditya Kraft & Papers Pvt. Ltd. currently offers MF Kraft Paper specializing in low GSM, Kraft Boards, PE coated Paper, Grey Boards & Kappa Board, and other customized paper solutions for packaging and printing applications. Over time, our product lines have evolved through continuous upgrades in technology and customer feedback. We have improved GSM stability, surface finish, strength properties, and developed industry-specific grades to meet the growing needs of FMCG, food packaging, and industrial sectors.
PD : What kinds of raw materials and manufacturing technologies does the company use for its kraft paper and multi-layer board products?
SB : For our Kraft paper and multi-layer board products, we use high-quality recycled fiber, imported waste paper, and carefully selected additives to ensure superior strength and durability. On the manufacturing side, we rely on advanced pulping systems, refined fiber processing, automated formation controls, efficient drying technologies, and online quality monitoring. This combination of premium raw materials and modern machinery allows us to deliver consistent GSM, excellent burst and tensile strength, and stable reel quality across all our grades.
PD : What technology upgrades have been implemented recently (e.g., automation, digital monitoring)?
SB : In recent years, we have implemented several key technology upgrades, including automated process controls, automatic steam control, digital monitoring systems, and real-time quality tracking across the production line. We have enhanced our machine efficiency, moisture control, online GSM monitoring, and energy optimization through modern automation tools. These upgrades have helped us improve consistency, reduce downtime, and deliver far more stable and uniform paper quality to our customers.
PD : How does Aaditya Kraft & Papers Pvt. Ltd. tailor its product offerings to different end-markets (e.g., packaging, tissue, allied industries)?
SB : We tailor our products to each end-market by focusing on application-specific performance requirements. For packaging, we prioritize burst strength, tensile properties, and durability along with understanding customer application & utilization. For allied industries, we develop custom GSM, finishes, and moisture profiles based on their operational needs. Our ability to fine-tune fiber mix, machine settings, and quality parameters allows us to deliver paper grades that match the exact expectations of every segment we serve.
PD : How does the company identify opportunities for innovation in the paper & board sector?
SB : We identify innovation opportunities by closely tracking market trends, customer feedback, and technological advancements in the global paper & board sector. Our team regularly studies emerging needs in packaging, sustainability, and efficiency.
We also collaborate with suppliers, industry experts, and end-users to understand performance gaps. This proactive approach helps us introduce improved grades, enhance strength properties, reduce environmental impact, and continuously upgrade our product portfolio.
PD : What role do strategic partnerships, collaborations or R&D play in staying ahead in the market?
SB : Strategic partnerships and R&D play a crucial role in helping us stay ahead. By collaborating with technology providers, chemical suppliers, and industry experts, we gain early access to better solutions and process improvements. Our ongoing R&D efforts help us refine fiber mixes, enhance strength properties, and develop customer-specific grades. These collaborations ensure we remain competitive, innovative, and well-prepared to meet the evolving demands of the paper and board market.
PD : Can you give an example of a recent innovation (product-, process- or business-model-led) that the company has introduced?
SB : One of our recent innovations has been the development of enhanced high-strength kraft boards with better strength & properties designed specifically for modern packaging demands. By optimizing our fiber blend and upgrading process controls, we achieved better performance parameters as compared to GREY Kappa Boards resulting in better strength, efficiency & quality.burst strength, stretch, and moisture stability without increasing GSM. On the process side, we introduced digital quality monitoring, which has significantly reduced variation and improved reel consistency. This combination of product and process innovation has strengthened our value proposition in competitive markets.
PD : What has been the strategic roadmap for Aaditya Kraft & Papers Pvt. Ltd. over the last 3 to 5 years?
SB : Over the last 3 to 5 years, our strategic roadmap has focused on three priorities: capacity optimization, technology modernization, and vertical integration through diversification. We invested in automation, strengthened our quality systems, and introduced high-performance paper & board grades to meet new market demands. At the same time, we expanded our customer base across packaging, board products, and allied industries while reinforcing our commitment to sustainability. This structured roadmap has positioned Aaditya Kraft & Papers Pvt. Ltd. for stable growth and long-term competitiveness.
PD : How does the company balance cost-efficiency with investment in new capacity or technology?
SB : We balance cost-efficiency with new investments by following a disciplined, phased approach. Every technology or capacity upgrade is evaluated for its long-term operational savings, quality improvement, and market impact. We prioritize automation and energy-efficient systems that reduce wastage and lower operating costs. By optimizing existing resources and reinvesting our efficiencies back into the business, we ensure that each investment strengthens both our competitiveness and financial stability.
PD : What have been the major challenges (logistics, raw material costs, regulation, etc.) and how were they tackled?
SB : The major challenges we faced are fluctuating raw material costs, logistics disruptions, and evolving regulatory requirements. Recently GST changes played a major role in slowing down the customer demands. Regulatory compliances is one of the major challenge for any industry especially pertaining to to water, pollution and factories regulations. Constant changes in regulation results in ineffective utilization of the resources for complying to the needs of the Govt. We tackled our procurement challenges by strengthening our supplier network, improving our inventory planning, and optimizing fiber usage to maintain cost stability. On the logistics side, we adopted better scheduling and closer coordination with transport partners to ensure timely deliveries. For regulatory changes, we upgraded our processes and compliance systems proactively. These measures helped us stay resilient while maintaining consistent quality for our customers.
PD : What digital or Industry 4.0 technologies (IoT, sensors, analytics) has Aaditya Kraft & Papers Pvt. Ltd. adopted in its manufacturing process?
SB : Aaditya Kraft & Papers Pvt. Ltd. has actively adopted key Industry 4.0 technologies to enhance process stability and quality. We use IoT-enabled sensors, online GSM and moisture monitoring, and real-time machine analytics to track performance across the production line. Our digital dashboards provide continuous insights into energy usage, consistency levels, and machine efficiency. These technologies help us reduce variation, predict issues earlier, and maintain uniform quality across every batch.
PD : How is the maintenance of legacy equipment balanced with the introduction of cutting-edge technology?
SB : We maintain a careful balance by retrofitting legacy equipment with modern controls while introducing new, cutting-edge machines where it adds the most value. Preventive maintenance programs ensure older equipment operates reliably, while selective upgrades and automation enhance efficiency and quality. This approach allows us to leverage existing assets effectively, control costs, and integrate new technology without disrupting production.
PD : How has technology helped improve yield, reduce waste or enhance sustainability in the paper-production process?
SB : Technology has significantly improved our yield and sustainability. Automated process controls, digital quality monitoring, and precision moisture management reduce material wastage and rework. Optimized fiber usage and energy-efficient systems lower environmental impact, while real-time analytics help us continuously fine-tune production for maximum efficiency. Together, these measures enhance both operational performance and our commitment to eco-friendly manufacturing.
PD : What are the key growth targets for Aaditya Kraft & Papers Pvt. Ltd. over the next 5 years (volume, geography, product mix)?
SB : Over the next 5 years, Aaditya Kraft & Papers Pvt. Ltd. aims to expand production volumes, diversify our product mix, and enter new geographic markets. We plan to increase capacities in high-demand grades like kraft and specialty papers, introduce innovative, eco- friendly products, and strengthen our presence in both domestic and select international markets. Our goal is sustainable growth while maintaining consistent quality and customer trust.
PD : What macro-trends in the paper & packaging industry (e.g., sustainability, e-commerce packaging, recycling) does Aaditya Kraft see as opportunities?
SB : We see several macro-trends as major opportunities, including sustainable and recycled paper, e-commerce packaging solutions, and demand for lightweight, high-strength boards. The growing focus on eco-friendly materials and regulatory pressures for recyclable packaging are driving innovation. By aligning our product development with these trends, we can meet evolving customer needs while contributing to a more sustainable industry.
PD : What risks might hamper future growth (raw material volatility, regulatory changes, competition) and how is the company preparing for them?
SB : Key risks include raw material price volatility, regulatory changes, and intensified competition. We mitigate these by diversifying our supplier base, maintaining strategic inventory buffers, staying proactive on compliance, and continuously upgrading technology to improve efficiency. Additionally, our focus on innovation and customer-centric solutions helps us remain competitive and resilient against market fluctuations.
PD : How is the company engaging with the local community around its operations (employment, infrastructure, education)?
SB : Aaditya Kraft & Papers Pvt. Ltd. is committed to supporting the local community around its operations. We focus on creating employment opportunities, supporting local infrastructure development, and promoting education initiatives. Through skill development programs, partnerships with schools, and community projects, we aim to contribute positively to the social and economic well-being of the region while fostering a strong, mutually supportive relationship with our neighbors.
PD : Are there certifications or recognitions the company has received in environment or social governance?
SB : Aaditya Kraft & Papers Pvt. Ltd. has earned certifications and recognitions that reflect our commitment to environmental responsibility and social governance. These include ISO 9001 for quality management, ISO 14001 for environmental management, and other industry-specific compliances. These certifications ensure that our operations meet high standards for sustainability, safety, and ethical practices, reinforcing trust with customers, partners, and the community.
PD : What further steps does the company intend to take in social responsibility to align with global best-practices?
SB : Aaditya Kraft & Papers Pvt. Ltd. plans to further strengthen its social responsibility initiatives by enhancing community development programs, supporting sustainable education and skill-building, and adopting global best practices in environmental and social governance. We aim to integrate CSR more deeply into our business strategy, ensuring measurable impact while promoting long-term social and environmental sustainability.
PD : Has Aaditya Kraft & Papers Pvt. Ltd. been involved in any major partnerships, joint-ventures or alliances recently?
SB : Yes, Aaditya Kraft & Papers Pvt. Ltd. has actively pursued strategic partnerships and alliances to strengthen technology adoption, expand product offerings, and enhance market reach. While we maintain confidentiality on specific commercial arrangements, these collaborations focus on process improvements, product innovation, and sustainable solutions, allowing us to stay competitive and deliver greater value to our customers.
PD : What role does digital/online marketing and E-commerce play in the company’s strategy now or in future?
SB : Digital marketing and e-commerce are becoming increasingly important in our strategy. We use online platforms to reach new customers, showcase our product portfolio, and provide technical support and order facilitation. Looking ahead, we plan to strengthen our digital presence, leverage analytics for market insights, and explore e-commerce channels to make our products more accessible while enhancing customer engagement and convenience.
PD : If you were to sum up the next major “news-worthy” event for Aaditya Kraft & Papers Pvt. Ltd. in the coming year, what would it be?
SB : The next major news-worthy event for Aaditya Kraft & Papers Pvt. Ltd. will be the launch of our upgraded high-performance paper grades and capacity expansion initiatives, aimed at meeting growing demand in packaging and specialty segments. This milestone reflects our commitment to innovation, sustainability, and providing enhanced value to customers while strengthening our market position.