Interview with Mr. Vishal Bihani, Partner, Shree Bihani Paper Syndicate.
Founded in 1972, Shree Bihani Paper Syndicate grew from a small initiative into a trusted name by delivering quality paper products with unwavering commitment and customer-first service.
Paper Desk : Can you tell us about the origins of the Shree Bihani Paper Syndicate business? What inspired the founders to start in the paper / stationery industry?
Vishal Bihani : Shree Bihani Paper Syndicate was founded in 1972 with a clear and focused objective, to provide the complete range of paper products to consumers under one trusted name. The founders identified a growing need for quality and reliable paper supplies in the Indian market. What began as a small initiative gradually strengthened into a reputed business known for its commitment to service and customer satisfaction. Over the years, this vision has continued to guide the company’s growth and reputation in the paper and stationery industry.
PD : What core values or guidingprinciples have driven Shree Bihani Paper Syndicate growth over the decades?
VB : From the very beginning,Shree Bihani Paper Syndicate growth has been guided by a clear principle—to cater to all kinds of paper and paper-based products for both B2C and B2B customers. This commitment to serving every segment with reliability and consistency has shaped the company’s journey over the decades. Strong customer focus, ethical business practices, and a dedication to quality have remained at the core of every decision.
PD : How did the founders decide on the product mix (writing & printing paper, notebooks, stationery) in the early days?
VB : In the early days, we began by selling Writing and Printing Paper, which formed the foundation of our business. As the demand from different consumer segments increased, we gradually expanded our product portfolio. This led us to start manufacturing notebooks, registers, and other related stationery items to serve a wider audience. The product mix evolved naturally based on market needs and our commitment to offering complete paper solutions. This approach helped us reach more consumers while strengthening our presence in the industry.
PD : What are the main product lines of Shree Bihani Paper Syndicate (writing 4. paper, printing paper, notebooks, etc.)?
VB : Shree Bihani Paper Syndicate primarily deals in a wide range of Writing and Printing Papers that cater to diverse industry needs. Our portfolio also includes high-quality Copier Paper, which is widely supplied to offices and institutions.
In addition, we provide Rulled Paper specifically used for manufacturing notebooks and other stationery products. These focused product lines enable us to serve both wholesale and manufacturing segments efficiently.
PD : How do you ensure quality in your paper products, particularly given the broad range (e.g., coated vs uncoated, specialty papers)?
VB : To ensure consistent quality across our entire product range, we source our materials from some of the most prominent and reputable paper mills in the industry. These mills follow strict manufacturing standards, allowing us to offer both coated and uncoated papers with reliable performance. By partnering only with manufacturers known for top-grade production, we maintain uniform quality in every category. This commitment helps us supply specialty papers and regular grades with the same level of trust and consistency to our customers.
PD : What role does technology play in your operations (e.g., for inventory, converting, packaging)?
VB : Technology plays a key role in streamlining our day-to-day operations. We have been using an ERP system for many years, which helps us manage inventory, orders, and customer requirements with accuracy and speed. This digital integration ensures smooth coordination across all departments. By adopting efficient systems early, we are able to deliver faster service and maintain high levels of customer satisfaction—our foremost priority.
PD : How has the demand for differenttypes of paper changed over time, and how has Shree Bihani Paper Syndicate adapted?
VB : Over the years, the demand for various paper categories has shifted due to changing consumer preferences and industry trends. To stay aligned with these changes, we have continuously adapted our product SKUs based on market requirements. This flexibility has allowed us to introduce new grades, discontinue less-demanded items, and ensure the right products are always available. By closely monitoring market movements, Bihani has consistently stayed relevant and responsive to customer needs.
PD : How do you managesupply-chain risks, such as price fluctuations in raw materials (pulp, paper stock)?
VB : To manage supply-chain risks and price fluctuations, we maintain more than 20,000 sq. ft. of well-equipped godowns where adequate stock is always stored. This strong inventory buffer helps us absorb sudden market changes without affecting customer supply. By planning purchases strategically and stocking essential grades in advance, we reduce the impact of raw material volatility. This approach ensures steady availability, stable pricing, and uninterrupted service to our clients.
PD : How does Shree BihaniPaper Syndicate positionitself in the highly competitive paper industry?
VB : In a highly competitive industry, Shree Bihani Paper Syndicate has been able to establish a strong market position by consistently delivering reliable and high-quality products. Within a short period, we have proven our leadership across several product categories through performance, service, and customer trust. Our ability to understand market needs and respond quickly has further strengthened our presence. This reputation for dependability allows us to stand out even in a crowded marketplace.
PD : What strategic partnerships have you formed (suppliers, distributors, perhaps with mills)
VB : Over the years, we have built strong strategic partnerships with leading suppliers, distributors, and paper mills across the country. Our good creditworthiness and consistent business ethics make us a preferred partner for many in the industry. These long-term relationships ensure a steady supply of quality products and smooth operations. By maintaining transparency and reliability, we continue to strengthen our network and expand our reach.
PD : Have you adopted digital tools in your operations (ERP, CRM, supply-chain software)?
VB : Yes, we have adopted both ERP and CRM systems along with other advanced software tools to streamline our operations. These digital solutions help us manage inventory, customer relations, billing, and supply-chain activities with greater accuracy. By integrating technology into our workflow, we ensure faster response times and improved service quality. This digital transformation has strengthened our overall efficiency and enhanced customer satisfaction.
PD : Are you exploring new material technologies (such as lightweight papers, specialty / high-end papers
VB : We are always open to diversification and continuously explore new opportunities in material technologies. As market preferences evolve, we evaluate the potential of lightweight papers, specialty grades, and high-end products to expand our portfolio. Our focus is on identifying innovations that offer better performance and value to customers. This openness allows us to stay future-ready and adapt to emerging industry trends.
PD : How do you plan to scale sustainably, considering environmental concerns in pulp and paper?
VB : Sustainability is a key focus in our growth strategy. We increasingly source paper from mills that use bagasse and other wood-residue materials, reducing the dependence on pure pulp. This approach helps lower environmental impact while supporting responsible manufacturing practices. By prioritizing eco-friendly alternatives and partnering with mills that follow greener processes, we ensure our expansion remains both sustainable and socially responsible.
PD : What role will innovation play in your growth, both in productsand business model?
VB : Innovation plays an important role in staying competitive and relevant in the paper industry. We remain open to adopting new ideas and improvements in both our products and business processes whenever required. This flexibility allows us to respond to changing market needs and enhance efficiency. By embracing innovation thoughtfully, we aim to deliver better value to our customers and drive sustainable growth for the company.
PD : How does Shree BihaniPaper Syndicate addressits environmental footprint (waste, recycling, energy usage)?
VB : Shree Bihani Paper Syndicate is committed to minimizing its environmental footprint. We prioritize the use of recycled paper wherever possible, reducing the reliance on virgin materials. Additionally, we strive to optimize energy consumption throughout our operations. By focusing on sustainable practices in sourcing and usage, we aim to contribute to a greener and more responsible paper industry.
PD : Doyou have any CSR (Corporate Social Responsibility) initiatives, for example in education, community development, or sustainability?
VB : Yes, Shree Bihani Paper Syndicate actively engages in CSR activities, supporting initiatives in education, community development, and sustainability. While we are not legally required by authorities to undertake these programs, we believe in giving back to society. Our efforts reflect our commitment to social responsibility and creating a positive impact in the communities we operate in. Through these initiatives, we aim to contribute meaningfully beyond our business operations.
PD : Doyou have policiesto ensure ethicalsourcing of raw materials / paper stock?
VB : Shree Bihani Paper Syndicate strictly follows ethical sourcing practices for all its raw materials and paper stock. We ensure that our suppliers adhere to responsible and transparent manufacturing standards. This commitment guarantees that the products we provide are not only of high quality but also sourced responsibly. Upholding ethical standards is central to maintaining trust with our customers and partners.
PD : How have global economic trends (e.g., raw material price volatility, supply- chain disruptions) impacted your business?
VB : Global economic trends, including raw material price volatility and supply-chain disruptions, have influenced the paper industry over time. At Shree Bihani Paper Syndicate, we closely monitor these market shifts and adjust our product offerings and stock accordingly. This proactive approach helps us maintain consistent supply and meet customer expectations despite external challenges. By staying adaptable, we continue to operate efficiently in a dynamic global environment.
PD : What recent milestones or achievements is Shree Bihani Paper Syndicate particularly proud of?
VB : Shree Bihani Paper Syndicate takes pride in its multifold growth over recent years, both in terms of sales and profitability. This achievement reflects the effectiveness of our business strategies and the trust our customers place in us. Alongside financial growth, we have expanded our product range and strengthened our market presence. These milestones highlight our ongoing commitment to excellence and sustainable development in the paper industry.