Interview with Mr. Choudhary Vikas Moar, MD- Yule Moar Value Pvt Ltd.
Moarvalue was founded with the vision of helping Indian industry achieve consistent quality without sacrificing cost efficiency. Built on years of hands-on experience in tissue trading, kraft manufacturing, and process-driven sectors, Moarvalue delivers reliable, value-added, and technology-backed solutions that go beyond just products.
Paper Desk: What major gaps in the industry did you identify that led to the creation of Moarvalue?
Choudhary Vikas Moar: The primary gap was the lack of dependable partners who combine technical understanding, Tissue Market, and service orientation. Customers often faced inconsistent quality, limited innovation, and reactive support. Moarvalue was established to become a solution provider, not just a supplier.
PD : How has your personal and professional journey influenced Moar value’s philosophy and business approach?
CVM : My professional journey across operations, quality management, and customer engagement shaped Moar value’s core philosophy—customer trust, technical integrity, and long-term partnerships. Every business decision at Moar value is guided by practical industry experience and a commitment to deliver measurable value.
PD : What are the core products and solutions offered by Moar value, and how do they support customer processes?
CVM : Moar value offers valueengineered industrial solutions designed to enhance performance, efficiency, and consistency. Our portfolio includes applicationspecific products, customized solutions, and technical support services tailored to customer processes.
PD : What differentiates Moar value from other players in the market?
CVM : What differentiates Moar value is our application-driven approach. Instead of selling standard products, we focus on: Customer requirements Product Performance Custom formulation / configuration This ensures better output, reduced wastage, and long-term cost optimization for customers.
PD : How does Moar value ensure consistent quality and drive innovation across its offerings?
CVM : We maintain strict quality control systems, updated and upgrades technology and continuous feedback loops from customers. Innovation is driven by field insights, customer challenges, and process improvement goals, ensuring relevance rather than theoretical innovation.
PD : Which key industries and market segments does Moar value primarily serve?
CVM : Moar value primarily caters to process-driven and manufacturing industries, including: Tissue Convertors HoReCa. ndustrial Tissue -Like carrier , Medical Use.
PD : How have customer expectations evolved, and how has Moar value adapted to these changing demands?
CVM : Customers today demand higher consistency, sustainability compliance, and cost transparency. Moar value has adapted by improving product stability, offering customized solutions, and integrating performance tracking into our offerings.
PD : What role does innovation play in Moar value’s growth and customer value creation?
CVM : Innovation at Moar value is problem-centric. It plays a key role in improving product efficiency, reducing environmental impact, and enabling customers to achieve better process control.
PD : What have been the major milestones and achievements in Moar value’s journey so far?
CVM : Successful 15 + years ONLY tissue business experience. Largest Tissue trading company in India. Building long-term partnerships with reputed clients Establishing Moarvalue as a trusted technical partner, not just a supplier.
PD : What challenges did you face while scaling the business, and how were they addressed?
CVM : Scaling came with challenges such as maintaining quality consistency and service responsiveness. We addressed this by strengthening internal processes, investing in people, and creating robust supplier and partner networks.
PD : How does Moar value balance cost efficiency with the adoption of advanced technologies?
CVM : We adopt technology that delivers practical ROI, not complexity. The focus is on smart investments that reduce operational losses, improve quality, and enhance customer outcomes.
PD : How do you view the ongoing technological upgrades across Indian industries?
CVM : Indian industry is rapidly moving toward automation, digital monitoring, and quality standardization. This transition is improving global competitiveness and operational efficiency.
PD : Which key technological trends are currently shaping the industry?
CVM : Major trends include: Automation & process control Digitalisation and data-based decision-making Sustainability-driven technologies Smart manufacturing and predictive maintenance
PD : How is Moar value aligning itself with these technological advancements?
CVM : Moarvalue aligns with these trends by upgrading formulations, improving process compatibility, and working closely with customers on technology integration to remain future-ready.
PD : What is your outlook for the Indian tissue sector over the next 5– 10 years?
CVM : The Indian Tissue Sector is poised for strong, sustainable growth, driven by domestic demand, export opportunities, and government initiatives like Make in India.
PD : What is your outlook for the Indian tissue sector over the next 5– 10 years?
CVM : Sectors such as HoReca, Hygiene Solutions , and at Home will witness rapid growth due to consumption trends and regulatory push.
PD : How is Moar value preparing itself to leverage future growth opportunities?
CVM : Moar value is investing in product development, technical capability building, and strategic partnerships to capitalize on emerging opportunities.
PD : What sustainability initiatives has Moar value undertaken as part of its operations?
CVM : Moar value promotes resource efficiency, waste reduction, and ecofriendly product development. Sustainability is integrated into product design and operational practices.
PD : How does Moar value focus on employee skill development and workplace safety?
CVM : We focus on continuous skill upgradation, safety awareness, and employee engagement, believing that empowered people drive business excellence.
PD : What does corporate responsibility mean to Moar value as an organization?
CVM : For Moar value, corporate responsibility means ethical business, environmental care, employee wellbeing, and contributing positively to the industrial ecosystem.
PD : Has Moar value received any awards, certifications, or industry recognition?
CVM : Moar value has earned customer recognition for performance consistency, service reliability
PD : What are Moar value’s upcoming plans and strategic priorities for the future?
CVM : We are working on: New value-added product launches Market expansion Strengthening technical service capabilities Our focus remains on sustainable growth and long-term customer partnerships. “At Moar value, we believe true success lies in creating solutions that help our customers grow responsibly, efficiently, and confidently.”