Marks a breakthrough in sustainable packaging. SmartSolve, a leader in water-soluble packaging material innovation, has launched PureNil™ 0, a plastic-free, 100% bio-based, printable, flushable, paper-based pouching material designed to meet the growing demand for truly sustainable, zero-waste flexible packaging.
This groundbreaking innovation marks the first product in the new PureNil Series and helps brands go beyond recyclability to achieve advanced sustainability goals. And it couldn’t have come at a better time with human health and safety in mind and an accelerating consumer push for less fossil-fuel dependence, and zero waste solutions in product packaging. With PureNil™ 0, SmartSolve continues to lead innovation in the sustainable packaging market, offering brands a powerful way to future-proof their portfolios.
PureNil™ 0 is crafted entirely from renewable resources, eliminating synthetic polymers and petroleum-based inputs altogether. Unlike many solutions labeled eco-friendly that still contain a percentage of plastic, PureNil™ 0 is truly plastic-free and biodegradable, giving brands a credible foundation for their sustainability claims.
For decades, flexible packaging has been dominated by multi-layer laminates and plastic films that are notoriously difficult to recycle, leaving brands with few options and consumers with guilt. PureNil™0 eliminates this compromise: it is entirely plastic-free, fossil-fuel independent, and naturally biodegradable, empowering companies to authentically align with their sustainability commitments.
“By providing a 100% bio-based, plastic-free alternative, SmartSolve is giving brands the tools to make bold, measurable progress toward environmental goals without sacrificing product integrity,” said Alex Abbott, Chief Revenue Officer at SmartSolve.
Maintaining SmartSolve’s hallmark water-dispersible functionality, PureNil™ 0 disperses in water systems without releasing harmful microplastics, meaning it’s safe for human health, safe for drains (per INDA’s GD4 and IWSFG testing criteria) and fully flushable.
The ability to safely rinse the material down the drain or flush it creates a new consumer experience that delights and engages, transforming disposal from a frustrating afterthought into a moment of empowerment. In fact, PureNil™0 offers end-of-life options unlike any other packaging material. Consumers can recycle it with paper, compost it at home, or—most notably—flush it safely down the drain. This freedom of choice simplifies end-of-life and fosters brand loyalty by turning packaging into an act that consumers actually feel good about.
Unlike conventional packaging, PureNil™0 is designed to rapidly biodegrade in an aqueous environment. If it accidentally finds its way into the environment, it rapidly disperses and biodegrades—ensuring it will never pollute rivers, contribute to ocean plastics, or linger in landfills. And because it’s entirely plastic-free and 100% biobased, you don’t have to worry about microplastic particles or other harmful chemicals leaching through the packaging. “PureNil™0 is more than a material—it’s a breakthrough for brands looking to connect with today’s consumers,” said Vidhu Nagpal, Director of Flexible Packaging at SmartSolve.
News Courtesy: Spnews