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Trident marks a new era with revamped packaging of Copier and launch of ‘My Choice’ stationery products

Trident, one of the largest manufacturers of wheat-straw based paper, proudly announces the successful run of its much-anticipated Trident Associate Meet 2023- Partners in Progress.

This year’s event, at Andaz Aerocity, New Delhi witnessed the convergence of Trident’s dynamic association for a remarkable occasion filled with innovation, engagement, and insightful discourse.

“We are proud to launch the Trident’s new packaging of copier range, a transformational step after almost half a decade. The refreshed packaging design redefines the company’s commitment to sustainability, reflecting continued pursuit of excellence”, said Rajinder Gupta, Chairman, Trident Group.

The unveiling ceremony showcased the brand’s dedication to staying ahead in contributing to the planet and functionality, resonating with the evolving preferences of the market. The brand introduced an array of promotional schemes for its esteemed notebook brand, ‘My Choice’. These schemes promise to captivate retailers and distributors with irresistible offers, reaffirming the brand’s dedication to providing value and quality in every product. Not only this, but the event also hosted a thought-provoking panel discussion on the New Education Policy 2024- Impact on paper and publication landscape. The distinguished panelists from NCERT, CPPRI and major publications graced the event and shared their insights, predictions, and strategies to adapt to the evolving demands arising from the policy.

About Trident Limited

Trident Limited is the flagship Company of Trident Group, a USD 2+ billion Indian business conglomerate and a global player. Headquartered in Ludhiana, Punjab, Trident Limited is a vertically integrated textile (Yarn, Bath & Bed Linen) and Paper (Wheat Straw-based) manufacturer. Trident’s towels, yarns, bedsheets and paper businesses have earned global recognition and are delighting millions of customers across India and the world. Trident is one of the largest players in home textile in India. Supplying national, captive, and retailer owned brands, the organization is highly decorated with awards from its customers, vendors, and various government entities in recognition of advancing the highest standards in product quality, social responsibility, and environmental stewardship.

The Company operates in three major business segments: Textiles, Paper and Chemicals with its manufacturing facilities located in Punjab and Madhya Pradesh.

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