ITC Limited has introduced Carte Lumina, a premium copier paper brand, in Hyderabad and Vijayawada, marking an expansion of its presence in India’s office paper segment.
The new product is positioned in the premium copier paper category and is intended for printing and photocopying requirements across offices, businesses, educational institutions and other commercial applications.
The launch in these two cities marks a step in expanding the availability of ITC’s copier paper offerings in key markets across southern India. With demand for quality printing and office paper products continuing across various sectors, the introduction of Carte Lumina adds another option to the Indian copier paper market.
Copier paper is an important segment of the paper industry, serving a wide range of users, including corporate offices, educational establishments, commercial printing facilities and government organisations. Product quality and consistent performance remain important considerations for users in this segment.
The introduction of Carte Lumina further expands the range of paper products available under ITC’s portfolio and highlights the continued development of India’s office paper market.
News Courtesy: UNI